BRAND STORY

Capturing the ‘mass’ive opportunity

PROMINENT NEW PROPERTIES ADDED DURING THE YEAR

GINGER PANJIM, GOA DECEMBER 2018

Ginger, operated under our subsidiary, Roots Corporation Limited, is a revolutionary hospitality concept for India’s lean luxe segment.These hotels are designed and modelled to provide a refreshing and reviving experience, while facilitating the never-stop lifestyle of its guests. The brand is operational today across 32 destinations

45
Hotels#
3,985
Rooms#

# As on April 30, 2019

FUTURE STRATEGY

Ginger will add 12 new hotels (900 rooms) over the next two to three years.

KEY HIGHLIGHT

Introducing India to

Lean Luxe

Back in 2004, Ginger pioneered the branded budget stay category in India with a service and product philosophy of Smart Basics. Nearly 15 years later, Ginger has re-imagined the budget accommodation segment to lean luxe, a first-of-its-kind in India. Brand Ginger stands for creating customer experiences around co-existence of distinct concepts such as individual and collective & local and global.

Two-thirds of India’s workforce today is made of millennials and they are interested in experiences, not just in buying a product or a service. The re-imagined Ginger is strategically positioned to appeal to their mindset.

Ginger Panjim, Goa is the first property launched under this new positioning and is already receiving a warm and encouraging response from customers, along with a premium in ARRs.

Discover what’s new in Panjim, Goa
  • Provides more room, per room
  • Offers spaces for social and business meetings
  • Features Ginger's lean-luxe experiences, global-local music, signature aroma amongst others